Top Internet Marketing Tools of 2014: Part 2

As I already wrote in Top Internet Marketing Tools of 2014: Part 1 I have decided to write an article about the top internet marketing tools of 2014 in terms of improving the online presence. In Part 1 I focused on Reading and Writing Tools, as well Facebook Analysis Tools.

In this second part I will categorize the most helpful Twitter, LinkedIn, Research and Website Analysis Tools.

Twitter Tools

The Tools below could help you maximize your Twitter presence.

9. Save Publishing

With Save Publishing you can Instantly find passages under 140 characters. It’s a handy bookmarklet that highlights tweetable passages on your screen.

 

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10. Tweriod

This Tool is my favorite! Tweriod analyzes your twitter account to show you the best times to tweet for more exposure and replies. Plus: once you get your peak times, you can use Buffer account with them.

 

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11. Must Be Present

The Must Be Present Tool calculates how often and how quickly you respond to comments and questions on Twitter.

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LinkedIn Tools

These Tools help you maximize your LinkedIn presence and connections.

12. SimplyMeasured LinkedIn Analysis Tool

If you want to get info about the action on your LinkedIn Company Page, SimplyMeasured Tool could help you to get a look at your most active posters, top days and more.

 

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13. LinkedIn Maps

The LinkedIn Maps help you to get a view on how your connections on LinkedIn relate to one another and overlap.

 

Research Tools

14. Google Trends

With Google Trends you can see what the world is searching for and how interest in concepts has changed over time. For example I searched for “online marketing” and was able to see how the search of these term has developed for the past 9 years.

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15. Google Scholar

With the Google Scholar you can limit your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. For even more amazing search on your topics of interest, you can pair it with Google Alert.

 

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Website Analysis Tools

The Website Analysis Tools could give you an overall look at many different facets of your site or online marketing strategy.

16. Marketing Grader

The Marketing Grader Tool offers you an overall look at the health of your marketing efforts in multiple categories.

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17. SharedCount

This Tool is often used to see how your content has spread across the web. For sites that don’t display social media share button numbers, just paste the web address into the SharedCount Tool or use the URL-dashboard to enter lots of different web addressed.

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18. QuickSprout

The QuickSprout Tool is a website audit, social media analysis and competitor report, all in one.

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Guide to Posting Tweets and Facebook Posts at the Best Time

I recently twitted an interesting article about posting Tweets, Facebook Post and Emails at he best time. Then I read even more about that topic and decided to write my thoughts about statics and my experience.

1. What is the best time to post your updates on Facebook?

There is no such thing like best time of day to pst on Facebook, but stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. So, its seems like the early afternoon is a solid time to post, and anytime after dinner and before work being.

On the other site the infographic from KISSmetrics and Dan Zarrella found that engagement is 32% higher on weekends. So the end of the week is definitely a good time for posting updates:

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Another study of Buddy Media found that engagement rates are 18% higher on Thursdays and Fridays and the explanation about it is: “the less people want to be at work, the more they are on Facebook!”:

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2. When is the best time to tweet?

According to Dan Zarella’s research twitter engagement for brands is 17% higher on weekends.

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Another study (Argyle Social) showed that weekdays provide 14% more engagement than weekends:

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When we look at the time of day, retweets have been shown to be highest around 5pm:

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The best times for click-throughs seem to be around noon and 6pm:

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But most important is to have online performance on twitter, Facebook, Instagram, Pinterest… it’s always good to analyze the best time to post, so the brand could reach more audience, but for international brands, that are all over the world, there is always a good time to post!

 

How to add more followers to your twitter account?

Here some advices about how to attract more followers to your twitter account:

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1. Select the right channel in the right order for the level of engagement that makes sense for you and is something you can sustain.

2. Come up with a plan for regular engagement and decide that up front — will it be daily, weekly, monthly? — and stick to the plan!

3. Determine the themes/issues you will address to establish yourself as an expert source.

4. Be careful about what you are at liberty to say, follow corporate social media policy and public company disclosure guidelines (when in doubt, don’t share).

5. Measure the ROI — quality of followers; meaningful commentary and reaction to content provided; and overall improvement in visibility.

6. Follow everyone who follows you.

7. Search for tweets with keywords related to your topics of interest.

8. Use hashtags #

9. Put up “Follow me on Twitter” links on your blog, e-mail, other social networking outlets, and across the web.

10. Repeat your most popular tweets.