Is Social the new SEO?

In recent years there has been much speculation about whether social signals from Twitter and Facebook are factor into Google search algorithm or not. Some SEO experts look at social in first place for traffic, awareness or other indirect benefits. Nevertheless there are some professionals that focus on social media for the rankings potential.

Google’s stance on social media influence  

In May 2010, Matt Cutts, the head of Google’s web spam team, explained that the algorithm does not use social signals as a factor in google search results.Then, only 6 months later, i Cutts revealed that their algorithm does use social signals.

In his latest webmaster help video from January 2014, Cutts stated:

Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.

 

Should we then stop using Facebook or Twitter with SEO purpose? Of course not. Cutts pointed out that there is a lot of value in both social networks.

So I’m not saying not to use Twitter or Facebook, I love to tweet, there’s a ton of people who get a ton of value from both Facebook and Twitter… But don’t necessarily assume that just because there is a signal on Facebook or Twitter that Google is able to access that. A lot of pages might be blocked or there might be nofollow on links or something along those lines.

Social is a search engine too

Visitors who find the company on it’s social platforms like Facebook or Twitter are searching, accessing, and interacting with the company in a real way. So that’s why social signals are still important to SEO. All big social platforms (Youtube, Facebook, Twitter, Google +) have their own search algorithm. And if the size of your social empire is irrelevant then is at least your social presence a very relevant when it comes to search. Cutts’ video on the role of social media in SEO also suggests that future search results may provide tighter integration with social results.

So, as we move forward in the new SEO era of social, the conclusion is to stay active on the social networks. Remain plugged into this resources and of course curate them, improve them and enhance them.

 

Top Internet Marketing Tools of 2014: Part 2

As I already wrote in Top Internet Marketing Tools of 2014: Part 1 I have decided to write an article about the top internet marketing tools of 2014 in terms of improving the online presence. In Part 1 I focused on Reading and Writing Tools, as well Facebook Analysis Tools.

In this second part I will categorize the most helpful Twitter, LinkedIn, Research and Website Analysis Tools.

Twitter Tools

The Tools below could help you maximize your Twitter presence.

9. Save Publishing

With Save Publishing you can Instantly find passages under 140 characters. It’s a handy bookmarklet that highlights tweetable passages on your screen.

 

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10. Tweriod

This Tool is my favorite! Tweriod analyzes your twitter account to show you the best times to tweet for more exposure and replies. Plus: once you get your peak times, you can use Buffer account with them.

 

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11. Must Be Present

The Must Be Present Tool calculates how often and how quickly you respond to comments and questions on Twitter.

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LinkedIn Tools

These Tools help you maximize your LinkedIn presence and connections.

12. SimplyMeasured LinkedIn Analysis Tool

If you want to get info about the action on your LinkedIn Company Page, SimplyMeasured Tool could help you to get a look at your most active posters, top days and more.

 

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13. LinkedIn Maps

The LinkedIn Maps help you to get a view on how your connections on LinkedIn relate to one another and overlap.

 

Research Tools

14. Google Trends

With Google Trends you can see what the world is searching for and how interest in concepts has changed over time. For example I searched for “online marketing” and was able to see how the search of these term has developed for the past 9 years.

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15. Google Scholar

With the Google Scholar you can limit your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. For even more amazing search on your topics of interest, you can pair it with Google Alert.

 

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Website Analysis Tools

The Website Analysis Tools could give you an overall look at many different facets of your site or online marketing strategy.

16. Marketing Grader

The Marketing Grader Tool offers you an overall look at the health of your marketing efforts in multiple categories.

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17. SharedCount

This Tool is often used to see how your content has spread across the web. For sites that don’t display social media share button numbers, just paste the web address into the SharedCount Tool or use the URL-dashboard to enter lots of different web addressed.

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18. QuickSprout

The QuickSprout Tool is a website audit, social media analysis and competitor report, all in one.

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