How to explain Digital Marketing with an Infographic

What ist digital Marketing 

Digital marketing refers to different marketing methods that allow organizations and companies  to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. The infographic below shows an example of what digital marketing nowadays is:

digital marketing

digital marketing

If you are interested in infographics about marketing, social media and blogs, you can follow me on Pinterest: http://www.pinterest.com/aleksandravit/
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Top Internet Marketing Tools of 2014: Part 1

Finding good marketing tools, especially when they are shortcuts, feels great! That’s why I decided to write a post about the top free marketing tools in a variety of marketing categories.

These marketing tools focus on everything from markt research and copywriting to benchmarking and analyzing.

Reading and Writing Tools

1. Readability

Drag the Readability bookmarklet to your toolbar to convert any content on the web into a simple, easy-to-read format with an estimate of how long it’ll take you.

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2. Hemingway

If you want to write clear and simple, Hemingway is a perfect tool. Paste a passage into the app and you’ll get an analysis that highlights overly dense passages, unnecessary adverbs and more.

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3. Onpage optimization tool

Ninjas is a one-stop look at what’s going on a specific page of your site. Toss in a URL and see stats on keyword density, internal and external links and more.

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Facebook Tools

4. Wolfram Alpha Facebook Report

To analyze your own Facebook account and get lots of interesting data analysis about your connection, the language you use or the times of day you post, try the Wolfram Alpha Report.

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5. Facebook Page Barometer

This tool keeps track of how your Facebook performance stacks up against the average performance of 6,000+ pages.

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6. Fanpage Karma

This tool is all about competition! You can compare two fan pages by entering their names or IDs and see which ones comes out on top.

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7. Conversation Score

You can discover any Facebook Page’s influence, engagement and performance with the Conversation Score tool.

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8. Likelyzer

Likelyzer‘s tool provides you with recommendations and feedback on your company’s presence on Facebook based on metrics including presence, dialogue, action and information.

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Soon I will publish the second part about research, ideation, twitter and website analysis tools.

Guide to Posting Tweets and Facebook Posts at the Best Time

I recently twitted an interesting article about posting Tweets, Facebook Post and Emails at he best time. Then I read even more about that topic and decided to write my thoughts about statics and my experience.

1. What is the best time to post your updates on Facebook?

There is no such thing like best time of day to pst on Facebook, but stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. So, its seems like the early afternoon is a solid time to post, and anytime after dinner and before work being.

On the other site the infographic from KISSmetrics and Dan Zarrella found that engagement is 32% higher on weekends. So the end of the week is definitely a good time for posting updates:

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Another study of Buddy Media found that engagement rates are 18% higher on Thursdays and Fridays and the explanation about it is: “the less people want to be at work, the more they are on Facebook!”:

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2. When is the best time to tweet?

According to Dan Zarella’s research twitter engagement for brands is 17% higher on weekends.

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Another study (Argyle Social) showed that weekdays provide 14% more engagement than weekends:

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When we look at the time of day, retweets have been shown to be highest around 5pm:

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The best times for click-throughs seem to be around noon and 6pm:

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But most important is to have online performance on twitter, Facebook, Instagram, Pinterest… it’s always good to analyze the best time to post, so the brand could reach more audience, but for international brands, that are all over the world, there is always a good time to post!

 

10 tips to marketing your business on Pinterest

Pinterest has captured the imagination of Internet users to become a top 10 social network in a matter of months. Not only is the speed of its rise fascinating, but the audience make up and its ability to drive traffic to participating sites have made it an important new opportunity — particularly for lifestyle brands. But how does it works? What are the best practices for marketing your business on Pinterest?

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1. Set up your brand page and account. You’ll need an invite to Pinterest to join; but your social media or marketing department team members likely have an account from which they can invite you to set up your brand account.

2. Brand your account. Choose a user name that aligns with your brand. Upload your logo as your profile picture and fill out your profile so that users know it’s the brand account.

3. Create your initial pinboards. Think of the different types of collections that are relevant to your business and set up initial pinboards. Look at the featured accounts above for ideas on how to set up your first set of boards. You can start with just a few boards and expand as your engagement on Pinterest grows.

4. Seed your initial pinboards. Seed your initial boards with images from your websites and brands. These products will help establish what your brand presence is all about when users first visit your boards. Use images and products that are diverse.

5. Be consistent. Try to repin and add new content to your boards daily. The Pinterest stream moves quickly, so focused bursts will only been seen by a fraction of the people using the service.

6. Cross-promote your accounts. Jump-start your Pinterest following by announcing and sharing your new social account with your followers on other social media channels like Facebook and Twitter, and via email.

7. Get your employees involved. There’s a good chance your employees are already on Pinterest. Ask them to contribute to your pinboards and ask their feedback on how to make your brand account one worth following. By getting them involved they’ll help repin and share your content with their followers, as well as surface great content for you to repin and share.

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8. Curating Interesting Pinboards. Unlike Facebook, Google+ and Twitter, Pinterest lacks ‘brand’ pages. Brands use standard accounts and therefore are represented as a brand only by their user name, logo and the boards they curate. Users who find a brand via a pinned item will often review the brand’s boards for interesting collections before making a determination to follow the brand. Pinboards should be sorted by category, theme or interest and contain a mix of brand products and curated products.

9. Avoiding Excessive Self-Promotion. Brands must share their own content in order to reap the traffic benefits of Pinterest. There are no hard and fast rules around the optimum mix of brand content vs. repinned content; but the general rule of thumb is to find some balance in what is shared.

10. Finding and Following Users. In order to build a following users must be aware of the brand presence on Pinterest. The easiest way to do this is to repin, like or comment on other user’s items. Repins, likes and follows generate email notifications to users, alerting them to your activity. This builds goodwill and also creates awareness of your brand account on Pinterest

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The principles of the Service Design to help You reach Your Customers

One major principle of service design is meeting users where they are, and what better place than the Internet? That is what SEO is turning out to be. The whole focus is now on what and how you gonna make difference when it comes to giving the ned user a better experience when you have competitors waiting to throw something big. The search intent of the user is very important and the entrance pages are should be designed as per the targeted search queries. So let’s look at 3 ways in which service design can be applied to your online work.

1. Design for everyone

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Service design improves support system infrastructure while empowering all users. Seamless operational design and close attention to user needs allows for all involved parties to have an experience worth their engagement or recommendation.

2. Meat and create expectations

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In regards to user expectations for online experiences, good informational design and content should allow the user to understand the information presented to them and offer a logical next step in their decision process. Service design uses the same navigable path, but seeks to provide moments of delight. Service design thrives upon creating an open dialogue between creators and consumers. Brands that give their users something to talk about and a space to discuss enable a series of more notable brand relationship.

3. Incude users early and often

 

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Service design helps weave together experiences with brands, creating an ongoing brand relationship.

The five rules of PR video production

1. Define your audience.
Marketing is about positioning and communicating your unique value to a very specific audience. Your product or service won’t appeal to everyone. In fact it probably won’t appeal to that many people at all. You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
2. Tell a great emotional story.
Most corporate video productions today are recitations of facts, features and benefits. Most viewers never get to the end of these videos, because there are boring! If you want your viewer to watch and remember your message then you have to connect with them on an emotional level.
3. Show me, don’t tell me. 
Video is by far the fastest growing marketing tactic in use today because it informs and persuades better than any other media type. Why just explain how your product works when you can actually show people using and benefiting from that product? Video is gaining popularity because it is the best means of conveying a great deal of information quickly to an attention-deficit plagued audience.  Video is particularly effective when you need to showcase the more intangible benefits of a product.
4. Problem-solution.
Your customer wants to know how your product can solve their problems – that’s what matters to them. They really don’t care much about your history or your processes. And yet the vast majority of corporate videos today are still not written from the client’s perspective. Most businesses continue to create videos that talk about themselves. You should be thinking like your customers.
What do they care about? What are their problems?
5. Share what you really believe.
Getting people’s attention is just the first step. Somewhere along the buying cycle you’re likely going to have to give up a bit more of yourself than you’d like. What do you believe? What are your core values? This never really used to matter. Today it does.

Facebook Apps Need to Be Mobile

1. Mobile phones account for 17% of web usage worldwide and 26.6% for Asia

Of the 17% of web usage worldwide via mobile phones, over 80% is spent on social media. Most of the rest probably goes to Candy Crush Saga. People often head home and don’t open their laptops again and simply catch up on e-mail and messages through their mobile phones given Samsung and LG now have phones with screens as big as Justin Bieber’s ego. So if you have to get a hold of them and let them use your Facebook apps, it has to be mobile!

2. On average people check their phone 150 times a day – once every 6.5 minutes

But you get the hint. It’s second nature to just pull out your smartphone when you’re idle for a second, and in the event that they decide that they’re going to utilize that free time to get in touch with your brand, check out your products on Facebook or even make a purchase, you don’t want to deny them.

3. 819 million People Use Facebook on their Mobile Phone Each Month

That’s out of Facebook’s total user base of 1.15 billion, equating to 71.2% of people on Facebook.

4. Mobile e-commerce now accounts for 23% of online sales

In the most simplistic view possible, brands selling their products online see a quarter of their sales coming through the mobile platform. Are you really willing to sacrifice close to 25% of your total sales just because you don’t want to develop a mobile app for an app you’re already developing?