One major principle of service design is meeting users where they are, and what better place than the Internet? That is what SEO is turning out to be. The whole focus is now on what and how you gonna make difference when it comes to giving the ned user a better experience when you have competitors waiting to throw something big. The search intent of the user is very important and the entrance pages are should be designed as per the targeted search queries. So let’s look at 3 ways in which service design can be applied to your online work.
1. Design for everyone
Service design improves support system infrastructure while empowering all users. Seamless operational design and close attention to user needs allows for all involved parties to have an experience worth their engagement or recommendation.
2. Meat and create expectations
In regards to user expectations for online experiences, good informational design and content should allow the user to understand the information presented to them and offer a logical next step in their decision process. Service design uses the same navigable path, but seeks to provide moments of delight. Service design thrives upon creating an open dialogue between creators and consumers. Brands that give their users something to talk about and a space to discuss enable a series of more notable brand relationship.
3. Incude users early and often
Service design helps weave together experiences with brands, creating an ongoing brand relationship.
1. Define your audience.
Marketing is about positioning and communicating your unique value to a very specific audience. Your product or service won’t appeal to everyone. In fact it probably won’t appeal to that many people at all. You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
2. Tell a great emotional story.
Most corporate video productions today are recitations of facts, features and benefits. Most viewers never get to the end of these videos, because there are boring! If you want your viewer to watch and remember your message then you have to connect with them on an emotional level.
3. Show me, don’t tell me.
Video is by far the fastest growing marketing tactic in use today because it informs and persuades better than any other media type. Why just explain how your product works when you can actually show people using and benefiting from that product? Video is gaining popularity because it is the best means of conveying a great deal of information quickly to an attention-deficit plagued audience. Video is particularly effective when you need to showcase the more intangible benefits of a product.
Your customer wants to know how your product can solve their problems – that’s what matters to them. They really don’t care much about your history or your processes. And yet the vast majority of corporate videos today are still not written from the client’s perspective. Most businesses continue to create videos that talk about themselves. You should be thinking like your customers.
What do they care about? What are their problems?
5. Share what you really believe.
Getting people’s attention is just the first step. Somewhere along the buying cycle you’re likely going to have to give up a bit more of yourself than you’d like. What do you believe? What are your core values? This never really used to matter. Today it does.
1. Mobile phones account for 17% of web usage worldwide and 26.6% for Asia
Of the 17% of web usage worldwide via mobile phones, over 80% is spent on social media. Most of the rest probably goes to Candy Crush Saga. People often head home and don’t open their laptops again and simply catch up on e-mail and messages through their mobile phones given Samsung and LG now have phones with screens as big as Justin Bieber’s ego. So if you have to get a hold of them and let them use your Facebook apps, it has to be mobile!
2. On average people check their phone 150 times a day – once every 6.5 minutes
But you get the hint. It’s second nature to just pull out your smartphone when you’re idle for a second, and in the event that they decide that they’re going to utilize that free time to get in touch with your brand, check out your products on Facebook or even make a purchase, you don’t want to deny them.
3. 819 million People Use Facebook on their Mobile Phone Each Month
That’s out of Facebook’s total user base of 1.15 billion, equating to 71.2% of people on Facebook.
4. Mobile e-commerce now accounts for 23% of online sales
In the most simplistic view possible, brands selling their products online see a quarter of their sales coming through the mobile platform. Are you really willing to sacrifice close to 25% of your total sales just because you don’t want to develop a mobile app for an app you’re already developing?
Here some advices about how to attract more followers to your twitter account:
1. Select the right channel in the right order for the level of engagement that makes sense for you and is something you can sustain.
2. Come up with a plan for regular engagement and decide that up front — will it be daily, weekly, monthly? — and stick to the plan!
3. Determine the themes/issues you will address to establish yourself as an expert source.
4. Be careful about what you are at liberty to say, follow corporate social media policy and public company disclosure guidelines (when in doubt, don’t share).
5. Measure the ROI — quality of followers; meaningful commentary and reaction to content provided; and overall improvement in visibility.
6. Follow everyone who follows you.
7. Search for tweets with keywords related to your topics of interest.
8. Use hashtags #
9. Put up “Follow me on Twitter” links on your blog, e-mail, other social networking outlets, and across the web.
10. Repeat your most popular tweets.