Is Social the new SEO?

In recent years there has been much speculation about whether social signals from Twitter and Facebook are factor into Google search algorithm or not. Some SEO experts look at social in first place for traffic, awareness or other indirect benefits. Nevertheless there are some professionals that focus on social media for the rankings potential.

Google’s stance on social media influence  

In May 2010, Matt Cutts, the head of Google’s web spam team, explained that the algorithm does not use social signals as a factor in google search results.Then, only 6 months later, i Cutts revealed that their algorithm does use social signals.

In his latest webmaster help video from January 2014, Cutts stated:

Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.

 

Should we then stop using Facebook or Twitter with SEO purpose? Of course not. Cutts pointed out that there is a lot of value in both social networks.

So I’m not saying not to use Twitter or Facebook, I love to tweet, there’s a ton of people who get a ton of value from both Facebook and Twitter… But don’t necessarily assume that just because there is a signal on Facebook or Twitter that Google is able to access that. A lot of pages might be blocked or there might be nofollow on links or something along those lines.

Social is a search engine too

Visitors who find the company on it’s social platforms like Facebook or Twitter are searching, accessing, and interacting with the company in a real way. So that’s why social signals are still important to SEO. All big social platforms (Youtube, Facebook, Twitter, Google +) have their own search algorithm. And if the size of your social empire is irrelevant then is at least your social presence a very relevant when it comes to search. Cutts’ video on the role of social media in SEO also suggests that future search results may provide tighter integration with social results.

So, as we move forward in the new SEO era of social, the conclusion is to stay active on the social networks. Remain plugged into this resources and of course curate them, improve them and enhance them.

 

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Guide to Posting Tweets and Facebook Posts at the Best Time

I recently twitted an interesting article about posting Tweets, Facebook Post and Emails at he best time. Then I read even more about that topic and decided to write my thoughts about statics and my experience.

1. What is the best time to post your updates on Facebook?

There is no such thing like best time of day to pst on Facebook, but stats ranging from 1pm to get the most shares, to 3pm to get more clicks, to the broader suggestion of anytime between 9am and 7pm. So, its seems like the early afternoon is a solid time to post, and anytime after dinner and before work being.

On the other site the infographic from KISSmetrics and Dan Zarrella found that engagement is 32% higher on weekends. So the end of the week is definitely a good time for posting updates:

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Another study of Buddy Media found that engagement rates are 18% higher on Thursdays and Fridays and the explanation about it is: “the less people want to be at work, the more they are on Facebook!”:

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2. When is the best time to tweet?

According to Dan Zarella’s research twitter engagement for brands is 17% higher on weekends.

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Another study (Argyle Social) showed that weekdays provide 14% more engagement than weekends:

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When we look at the time of day, retweets have been shown to be highest around 5pm:

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The best times for click-throughs seem to be around noon and 6pm:

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But most important is to have online performance on twitter, Facebook, Instagram, Pinterest… it’s always good to analyze the best time to post, so the brand could reach more audience, but for international brands, that are all over the world, there is always a good time to post!

 

10 tips to marketing your business on Pinterest

Pinterest has captured the imagination of Internet users to become a top 10 social network in a matter of months. Not only is the speed of its rise fascinating, but the audience make up and its ability to drive traffic to participating sites have made it an important new opportunity — particularly for lifestyle brands. But how does it works? What are the best practices for marketing your business on Pinterest?

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1. Set up your brand page and account. You’ll need an invite to Pinterest to join; but your social media or marketing department team members likely have an account from which they can invite you to set up your brand account.

2. Brand your account. Choose a user name that aligns with your brand. Upload your logo as your profile picture and fill out your profile so that users know it’s the brand account.

3. Create your initial pinboards. Think of the different types of collections that are relevant to your business and set up initial pinboards. Look at the featured accounts above for ideas on how to set up your first set of boards. You can start with just a few boards and expand as your engagement on Pinterest grows.

4. Seed your initial pinboards. Seed your initial boards with images from your websites and brands. These products will help establish what your brand presence is all about when users first visit your boards. Use images and products that are diverse.

5. Be consistent. Try to repin and add new content to your boards daily. The Pinterest stream moves quickly, so focused bursts will only been seen by a fraction of the people using the service.

6. Cross-promote your accounts. Jump-start your Pinterest following by announcing and sharing your new social account with your followers on other social media channels like Facebook and Twitter, and via email.

7. Get your employees involved. There’s a good chance your employees are already on Pinterest. Ask them to contribute to your pinboards and ask their feedback on how to make your brand account one worth following. By getting them involved they’ll help repin and share your content with their followers, as well as surface great content for you to repin and share.

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8. Curating Interesting Pinboards. Unlike Facebook, Google+ and Twitter, Pinterest lacks ‘brand’ pages. Brands use standard accounts and therefore are represented as a brand only by their user name, logo and the boards they curate. Users who find a brand via a pinned item will often review the brand’s boards for interesting collections before making a determination to follow the brand. Pinboards should be sorted by category, theme or interest and contain a mix of brand products and curated products.

9. Avoiding Excessive Self-Promotion. Brands must share their own content in order to reap the traffic benefits of Pinterest. There are no hard and fast rules around the optimum mix of brand content vs. repinned content; but the general rule of thumb is to find some balance in what is shared.

10. Finding and Following Users. In order to build a following users must be aware of the brand presence on Pinterest. The easiest way to do this is to repin, like or comment on other user’s items. Repins, likes and follows generate email notifications to users, alerting them to your activity. This builds goodwill and also creates awareness of your brand account on Pinterest

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Facebook Apps Need to Be Mobile

1. Mobile phones account for 17% of web usage worldwide and 26.6% for Asia

Of the 17% of web usage worldwide via mobile phones, over 80% is spent on social media. Most of the rest probably goes to Candy Crush Saga. People often head home and don’t open their laptops again and simply catch up on e-mail and messages through their mobile phones given Samsung and LG now have phones with screens as big as Justin Bieber’s ego. So if you have to get a hold of them and let them use your Facebook apps, it has to be mobile!

2. On average people check their phone 150 times a day – once every 6.5 minutes

But you get the hint. It’s second nature to just pull out your smartphone when you’re idle for a second, and in the event that they decide that they’re going to utilize that free time to get in touch with your brand, check out your products on Facebook or even make a purchase, you don’t want to deny them.

3. 819 million People Use Facebook on their Mobile Phone Each Month

That’s out of Facebook’s total user base of 1.15 billion, equating to 71.2% of people on Facebook.

4. Mobile e-commerce now accounts for 23% of online sales

In the most simplistic view possible, brands selling their products online see a quarter of their sales coming through the mobile platform. Are you really willing to sacrifice close to 25% of your total sales just because you don’t want to develop a mobile app for an app you’re already developing?

 

How to add more followers to your twitter account?

Here some advices about how to attract more followers to your twitter account:

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1. Select the right channel in the right order for the level of engagement that makes sense for you and is something you can sustain.

2. Come up with a plan for regular engagement and decide that up front — will it be daily, weekly, monthly? — and stick to the plan!

3. Determine the themes/issues you will address to establish yourself as an expert source.

4. Be careful about what you are at liberty to say, follow corporate social media policy and public company disclosure guidelines (when in doubt, don’t share).

5. Measure the ROI — quality of followers; meaningful commentary and reaction to content provided; and overall improvement in visibility.

6. Follow everyone who follows you.

7. Search for tweets with keywords related to your topics of interest.

8. Use hashtags #

9. Put up “Follow me on Twitter” links on your blog, e-mail, other social networking outlets, and across the web.

10. Repeat your most popular tweets.