1. Mobile phones account for 17% of web usage worldwide and 26.6% for Asia
Of the 17% of web usage worldwide via mobile phones, over 80% is spent on social media. Most of the rest probably goes to Candy Crush Saga. People often head home and don’t open their laptops again and simply catch up on e-mail and messages through their mobile phones given Samsung and LG now have phones with screens as big as Justin Bieber’s ego. So if you have to get a hold of them and let them use your Facebook apps, it has to be mobile!
2. On average people check their phone 150 times a day – once every 6.5 minutes
But you get the hint. It’s second nature to just pull out your smartphone when you’re idle for a second, and in the event that they decide that they’re going to utilize that free time to get in touch with your brand, check out your products on Facebook or even make a purchase, you don’t want to deny them.
3. 819 million People Use Facebook on their Mobile Phone Each Month
That’s out of Facebook’s total user base of 1.15 billion, equating to 71.2% of people on Facebook.
4. Mobile e-commerce now accounts for 23% of online sales
In the most simplistic view possible, brands selling their products online see a quarter of their sales coming through the mobile platform. Are you really willing to sacrifice close to 25% of your total sales just because you don’t want to develop a mobile app for an app you’re already developing?